No Name and Doug discuss the story of the Pappy Van Winkle whiskey master distiller, whose bourbon now is a unicorn, if you will, in the whiskey world. Pappy Van Winkle’s origin story is steeped in what No Name likes to call “old-timey” folklore – cheating wives, duels at railroad tracks, and murder. It’s the story not printed on their labels and left out of tours at the present-day distillery.

Buzz around this limited-quantity whiskey didn’t end in the 1900s. But many of us might never get to try the master distiller’s work: a bottle of Pappy Van Winkle Family Reserve retails between $80 and $250, and $750 to over $5,000 aftermarket. There’s a lottery system in place to improve the odds for those trying to get their hands on one of the 7,000-8,000 cases of Family Reserve produced each year. Age also matters – even their lowest-end offering is a 15-year label, which is still more than three times as aged as Jack Daniels and Jim Beam, and twice as long as Bulleit.

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