Photo by Jonny Caspari on Unsplash

Coca-Cola is looking to become the latest beverage company to tap into the rising demand for marijuana products.

The company claims to be monitoring the bud(ding) industry, showing particular interest in drinks that are infused with CBD, the non-psychoactive ingredient in marijuana that treats pain but doesn’t get you high.

The report said that any partnership between the two would likely develop health-focused beverages aimed at easing inflammation, pain, and cramping.

Aurora Cannabis Inc. is Canada’s third-largest pot company, with a market value of $8.7 billion. The company has soared along with other pot stocks in response to the talk of Coca-Cola’s potential partnership.

Coca-Cola would not be the first beverage corporation to experiment with investing in a cannabis producer. In fact, since Canada approved recreational use, corporations have been gaining interest seeing the country as both a production base and testing ground. Corona beer maker Constellation, for example, announced an additional $4 billion stake in Canopy Growth last month, making it the biggest cannabis investment ever made.